Blog
Notes on 404 management, lost traffic and SEO.
October 21, 2026
404s and Hreflang Errors on Multilingual Sites
Missing translations, broken language switchers and hreflang tags pointing to 404 pages are common on multilingual sites. Learn how to find and fix them.
October 20, 2026
Do 404 Errors Waste Crawl Budget?
Most sites don't need to worry about crawl budget, and real 404s are not the main problem. Soft 404s, redirect chains and infinite URLs are. Here's why.
October 19, 2026
Managing 404 Redirects with Cloudflare Redirect Rules and Bulk Redirects
Cloudflare can handle redirects at the edge before requests reach your server. Learn when to use Single Redirects, Bulk Redirects, and what they can't do.
October 18, 2026
Trailing Slashes, Uppercase and www: 404s Caused by URL Normalization
Small URL differences like a trailing slash, uppercase letters or encoded characters can cause 404s and duplicate URLs. Learn how to normalize them safely.
October 17, 2026
How to Track 404 Pages in GA4
GA4 has no built-in 404 report. Learn how to track 404 pages with page titles or a custom event, see referrers, and understand GA4's limits.
October 16, 2026
How to Design a 404 Page That Keeps Visitors
A good 404 page returns the correct status code, explains what happened and gives visitors a clear next step. Here are the essentials and common mistakes.
October 15, 2026
404 Pages With Backlinks: How to Reclaim Lost Link Equity
Backlinks pointing to deleted pages lose their value. Learn how to find 404 URLs with external links and redirect, restore or update them.
October 14, 2026
What Should Happen to Campaign Pages After the Sale Ends?
Black Friday and seasonal landing pages often turn into 404s after the campaign. Plan evergreen URLs, end-of-sale messaging and redirects before the season starts.
October 13, 2026
How to Read and Fix the "Not found (404)" Report in Google Search Console
Search Console's "Not found (404)" report is not always a problem. Learn how to read it, which URLs to fix, which to ignore and how validation works.
October 12, 2026
AI Assistants Are Sending Visitors to URLs That Never Existed
ChatGPT, Perplexity and other AI assistants sometimes link to URLs that don't exist on your site. Here is how to find that traffic in your 404 logs and recover it.
October 5, 2026
Does Schema Markup Really Improve Rankings and AI Citations?
Does structured data actually improve Google rankings or citations in ChatGPT, AI Overviews and AI search engines? We examine the latest 2025–2026 research.
October 5, 2026