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Recover your lost traffic. Start with 404s.

Deleted products, moved pages and old campaign links send visitors to 404 pages every day. This 15-page playbook shows you which broken URLs actually cost you traffic, backlinks or ad spend, and helps you decide whether each one should redirect or return a 404/410. The first pass takes 15 minutes and leaves you with three priority URLs and an action plan.

  • Free
  • 15 pages
  • 0.2 MB PDF
404 Traffic Recovery Playbook

What's inside

  • A 15-minute first audit: find the losses, make the call, plan the fix
  • The 5 places 404 traffic comes from and where to check each one
  • How to spot 404 traffic in GA4, Search Console and server logs
  • Which 404s to redirect and which to leave as 404 or 410
  • The order to follow when matching an old URL to a live page
  • A table for choosing between 301, 302, 307 and 308
  • Separate checklists for deleted products and site migrations
  • How to estimate the ad budget you spend on 404 clicks
  • A 404 prioritization matrix your team can fill in together
  • A 10-item recovery checklist to repeat every month